What does a “𝐇𝐢𝐠𝐡-𝐂𝐨𝐧𝐯𝐞𝐫𝐭𝐢𝐧𝐠” brand mean?
The basic definition is: 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐫𝐚𝐭𝐞 is the percentage of visitors that complete a desired goal (a conversion) out of the total number of visitors. A 𝐡𝐢𝐠𝐡 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐫𝐚𝐭𝐞 is indicative of successful marketing, branding and advertising: It means people want what you're offering, and they're easily able to get it!
Did you read that last sentence, they’re easily able to get it and create a connection with what you are putting out there, which is exactly what branding does to separate you from your competitors.
Which is why it’s SO important to start with the psychological and emotional parts of your brand, so that way:
⚡️you know exactly how to speak to your ideal audience
⚡️they’re easily able to get it and create a connection
⚡️they convert into paying customers
Have you ever asked yourself: “I’m putting out such great valuable information, but no one is biting?”
This can easily be solved with your brand and tracing your steps back to the beginning and evaluating if you determined and researched the psychological and emotional foundational elements in order to create that high-conversion rate.
Why do we want to focus on Psychology when it comes to our brand? Because 93% of the consumer purchasing decision is subconscious, emotional, and psychological. So as a business, if we do not determine what are the ways we’re going to tap into that subconscious purchasing decisions making process, you’re going to be leaving money on the table and wasting time with what you are creating and not speaking to your ideal audience.
So make sure if you are running into these problems, to re-evaluate the brand's foundation and the emotional and psychological elements to change that result.