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  • Writer's pictureBianca Paggi

Have You Created a High-Converting Brand?

What does a โ€œ๐‡๐ข๐ ๐ก-๐‚๐จ๐ง๐ฏ๐ž๐ซ๐ญ๐ข๐ง๐ โ€ brand mean?

The basic definition is: ๐œ๐จ๐ง๐ฏ๐ž๐ซ๐ฌ๐ข๐จ๐ง ๐ซ๐š๐ญ๐ž is the percentage of visitors that complete a desired goal (a conversion) out of the total number of visitors. A ๐ก๐ข๐ ๐ก ๐œ๐จ๐ง๐ฏ๐ž๐ซ๐ฌ๐ข๐จ๐ง ๐ซ๐š๐ญ๐ž is indicative of successful marketing, branding and advertising: It means people want what you're offering, and they're easily able to get it!โฃ


Did you read that last sentence, theyโ€™re easily able to get it and create a connection with what you are putting out thereโฃ, which is exactly what branding does to separate you from your competitors.

Which is why itโ€™s SO important to start with the psychological and emotional parts of your brand, so that way:โฃ


โšก๏ธyou know exactly how to speak to your ideal audienceโฃ

โšก๏ธtheyโ€™re easily able to get it and create a connection โฃ

โšก๏ธthey convert into paying customersโฃ


Have you ever asked yourself: โ€œIโ€™m putting out such great valuable information, but no one is biting?โ€ โฃ


This can easily be solved with your brand and tracing your steps back to the beginning and evaluating if you determined and researched the psychological and emotional foundational elements in order to create that high-conversion rate. โฃ


Why do we want to focus on Psychology when it comes to our brand? Because 93% of the consumer purchasing decision is subconscious, emotional, and psychological. So as a business, if we do not determine what are the ways weโ€™re going to tap into that subconscious purchasing decisions making process, youโ€™re going to be leaving money on the table and wasting time with what you are creating and not speaking to your ideal audience.

So make sure if you are running into these problems, to re-evaluate the brand's foundation and the emotional and psychological elements to change that result.

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